|
||||||
|
||||||
|
The Sales Traps That Every Car Dealer Uses To Suck Money Right Out Of Your WalletA good advertisement or sales pitch plays to both.Here's an example: let's say your child can't read very well, and you're considering buying one of the many reading programs available. Check out an ad for any of them, and you'll find they can be boiled down to two basic premises: Your child can improve their reading skills. (That's the rational appeal – he or she will do better in school, better in life, etc.) You need your child to read better. (That's the emotional appeal – you're the parent, it's your role in life to raise your children well, if you don't you've failed them….) Most car dealers, once you're in the showroom, will play on your emotions to help make the sale. (Sure, they'll discuss fuel mileage and safety ratings… but if you think about it, most cars are very similar in terms of performance. Styling varies a lot… but styling appeals to your emotions, not to your rational side.) To play on your emotions, they'll often say things like: “We only have two of these left – I can't believe how fast they've gone.” “The sale ends this Sunday… you better act now.” “We have special factory prices… but just for this week.” And my favorite: “If I sell one more car this month I'm over my quota – so I'll do anything to get you the best price.” What the dealer is doing is simple: by creating a sense of urgency they're making you afraid you'll miss out on a great deal, or a special price… or even make you worry that if you don't act now all the cars will be gone. Just keep this in mind: in 2004 alone over 15 million cars were sold in the US – there are always plenty of cars for you to choose from. So how do you keep from falling prey to emotional sales tactics? Take away their edge. Educate yourself about the vehicle you would like to purchase and then make your decision before you buy a car. This will eliminate any emotional buying decisions and save you money. About the author: Gus Skarlis is a former car dealer and founder of Before You Buy A Car. His Book "10 Things You Must Do Before You Even Think About Buying A Vehicle" has helped thousands of consumers save money and time when purchasing a vehicle. This FREE resource takes you step by step through the car buying process. The site is located at: http://www.BeforeYouBuyACar.com Circulated by Article Emporium Exercise the right way - the upright row Other articles in this series looked at a number of exercises, mainly from the perspective of developing a comprehensive muscle building program. Sometimes we take things for granted, especially when it comes to performing the basic exercises that constitute the core of most bodybu... Portrait Photography Tips and Methods Portrait is defined as, “A likeness of a person, especially one showing the face, that is created by a painter or photographer, for example.” In the area of portrait photography there are some guidelines that you should consider when you go to take photos of people. The... Wheelchair Sports There are many sports which have recently become adaptable for individuals who are confined to wheelchairs. Individuals who are quadriplegic and paraplegic can continue to participate in sports, win championships and even take home Olympic metals. Wheelchair sports have come a long... Quality Safety Auto Parts for Mazda, Worthy Car Investments Among the most distinguished names in the auto industry is Mazda. More than 800,000 units of Mazda vehicles are being sold out in the market every year, which only shows Mazda as a reliable auto maker. It is known for its exciting concept cars, powerful engines, ... Odds and Probabilities Odds and Probabilities Odds and probabilities are important to the game of poker, they require a little bit of math, but they are really not that difficult once you practice with them. The key is to spend some time working with them so you get comfortable in using them, and und... Keep Your Eye On The Ball, Improve Your Golf Score You hear this mantra in every sport – keep your eye on the ball! It's a perfect chant for the golf player at every turn. If you can't see the ball clearly, your chances of hitting it are slim to none! When you look at the ball, you want to keep your eyes on one spot. Don't... Fix Golf Slice - Add Yards To Your Drives Fix golf slice is a thought on many amateur golfers' minds. Studies reveal over 80% of all amateur golfers slice the ball. There have been more training aids, drills and tips to fix the golf slice that I can't even begin to count. If you hit a golf slice, have you taken ... Mini Rc Cars Did your heart ever palpitate for fast driving? Did you ever imagine your hands controlling an extremely speedy car? I f so, then you should definitely experience the gravity and true charm of mini RC cars. Mini RC cars have climbed up to the top position in the chartbust... The Sales Traps That Every Car Dealer Uses To Suck Money Right Out Of Your Wallet A good advertisement or sales pitch plays to both. Here's an example: let's say your child can't read very well, and you're considering buying one of the many reading programs available. Check out an ad for any of them, and you'll find they can be boiled down... Improve Golf Driving Distance How do I improve my golf driving distance? I hear this question daily. This is the dream of almost every amateur golfer. To hit it longer. But to improve golf driving distance isn't what you think. No it's not your equipment. It's not pounding more balls at the range. And it... Online Roulette: 5 Things A Casino Must Have Before You Consider Playing Roulette All roulette casinos are not created equal. When you consider playing online roulette, you will be forgiven for thinking that the game is played the same in every casino. It's not. The actual roulette board may look the same, perhaps a different color, but whilst some cas... Hit Longer Drives…Here's How To hit longer drives is the dream of every golfer on the planet! Even the professionals players want to hit longer drives. Is there a magic bullet? Do you really know what it takes to dramatically improve your driving distance? I'll bet your first answer will be a new ... Considering a Tinkerbell Costume this year? If your child wishes to be in a Tinkerbell costume this year, you have many choices to choose from. First off, you could attempt to make the outfit yourself, purchasing material and accessories. Or, you can check out many department stores and party stores to find just the right on... Golf Secrets To Dramatically Improve Your Game Every amateur golfer is constantly looking for golf secrets to dramatically improve their game. Yet they are not very easy to come by. The competitiveness of the game will not allow the professionals to easily share all their valuable secrets. Since the golf game is all ab... How to choose low fat high fiber foods for a healthy diet Raising the level of dietary fiber, while lowering the amount of fat in your diet, is one of the most effective changes you can make, both in terms of weight loss and overall health and fitness. Unfortunately, most people consume too much fat and not enough fiber, and reversing th...
|
|
|||||
|
||||||